The next couple of real estate investment marketing plan
components are postcards and letters. We can almost handle
them together. Postcards are a very powerful way of
delivering your message and a very powerful way of getting
responses back. It's important that you do it right.

There's a small postcard that offers free information.
There's a large postcard that talks about a free seminar.
There's a large postcard that is about giving away free
information about private lending.

The postcards have got to follow the same format that we
talked about last week. That was the problem, agitate, and
solution. You want to create the problem.

Problem

The problem is, "Are you getting 9-12% return on your CDs,
money market, or retirement fund?" That's the problem.

Agitate

You could also agitate that a little bit with the
marketplace today. You could say, "Has your stock portfolio
dropped in value over the last six months to a year?" That
is what they call agitating the problem. You're actually
making it worse. By agitating, you are potentially striking
a nerve with the prospect that will prompt him to identify
with a problem he may be facing. This will cause the
prospect to give more attention and thought to your offer.

Solution

Finally, the formula is solution. The solution is, "I'm a
real estate investor offering secured local real estate
investments with 9 -12 or 15% return. If you're interested
in this, please contact me for further information."

Do you see the formula there? Problem, agitate, solution.
You'll see that all through all of my marketing pieces. You
are presenting a problem, tapping into the reader's
emotions, and then providing a solution.

Setting It Up

Let's get back to the way we did it last night. You create
a very good headline that grabs their attention. You can
use what's called a sub headline, meaning a smaller
headline. Then you would go in and agitate the problem.
Describe some of the ramifications of today's marketplace.

Finally, the solution is you. You provide the solution.
Initially it may be for more information, coming to a free
luncheon or breakfast seminar, however you want to do it.
You want to invite people to come and interact with you in
some respect so you can then develop that relationship.
That allows you to continue the process down the pike.
Ultimately they become a private investor in your business.

----------------------------------------------------
I invite you to learn more about Private Lending and get my
new FREE 20-page eBook titled "Discover the Secrets of How
to Fund Your Real Estate Deals with Private Lenders!" by
clicking here
http://realestatewealthtoday.com/FREE-eBook.html . Mike
Lautensack is a full-time real estate entrepreneur and
creator of the Private Lending Presentation Kit. To learn
more go to
http://realestatewealthtoday.com/Private-Lending-Presentatio
n-Kit.html .

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